BERING CHRISTMAS CAMPAIGN
Given most watches are purchased as gifts and Christmas accounts for approximately 60% of annual sales, the last 3 months of the year are make or break for watch brands.
'Affordable Gifts of Style' - was the theme created by idResults for the 2016 Christmas Campaign with a selection of watches inspired by the 'Colours of the Arctic'. The Campaign included print ads, advertorials, product gift guides, post card mailers as well as digital elements with outstanding results.
idResults created and produced a series of short trade marketing videos to secure retailers commitment ahead of the agents sales call.
idResults designed and developed the brand advertising.
Post Card size hand-out cards.
idResults designed and developed digital assets for retailers.
Store Point of Sale