BERING Christmas Campaign

 

Most watches are purchased as gifts and Christmas accounts for approximately 60% of annual watch sales. So, the last quarter of the year is make or break for the timepiece industry. BERING was a new entry into the market and the brand had to perform well if there was to be any chance of increasing its distribution.

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idResults was chosen ahead of all other strategic management consulting firms and agencies to design, develop and implement both the Consumer as well as Trade Marketing Campaigns for Christmas 2016.

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'Affordable Gifts of Style' - was the campaign slogan created by idResults and 'Inspired by the Colours of the Arctic' was the theme created to support the product offer. 

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The Campaign included print ads, advertorials, consumer gift guides, post card mailers as well as co-operative advertising templates and online assets for retailers. On the strength of the campaign, David Jones increased the number of stores on trial to carry the brand and Christmas sales far exceeded market expectations.