Bering Xmas Campaign
'Inspired by the Colours of the Arctic' was the theme and 'Affordable Gifts of Style' was the promise for the highly successful Bering Christmas Campaign. Created and implemented by idResults for Bering Watches, it was executed in both Trade and Consumer Marketing.
Trade Marketing Videos
Print Advertising & Website Banners
BERING Christmas Campaign
Most watches are purchased as gifts and Christmas accounts for approximately 60% of annual watch sales. So, the last quarter of the year is make or break for the timepiece industry. BERING was a new entry into the market and the brand had to perform well if there was to be any chance of increasing its distribution.
The Campaign included print ads, advertorials, consumer gift guides, post card mailers as well as co-operative advertising templates and website banner and images for retailers. On the strength of the campaign, David Jones expanded their store trial and Christmas sales far exceeded expectations.