The internet has replaced the traditional 'shop window’. It’s been the demise of magazines and newspapers and is expected to eclipse commercial television for advertising revenue.

For many industries it’s already the primary source of information gathered by consumers and customers in purchase decision making. While for the rest, it’s just a matter of time.

Soon it will be impossible to do business without an internet presence. So, if your business or brand doesn’t have a Uniform Resource Locator/URL (commonly called a web address) it’s fair to say it’s at risk. Without it, your business and its reputation will be at the mercy of search engines that simply collect and publish unchecked information about it.

Available to every business regardless of size and where each is rated according a universal set of parameters, the internet is an even playing field. When it comes to advertising, the internet is highly affordable, allows detailed targeting and offers a platform where results are a consequence of innovative thinking rather than size.

But, simply having a web address is not a guarantee for success, particularly if what it shows hasn’t changed for 2-3 years. Like every other medium, competition for consumer attention is fierce and getting more intense. In this context, a website that has low resolution static images, poorly written copy, functional errors and is difficult to navigate won’t make muster. Yet, this describes most sites you’ll find on the internet today.

As a business owner, you can choose to:

  1. Ignore the internet and social media. But, you do so at your own peril.

  2. Consider a website to be a necessary evil with a visual gallery and a limited narrative about your business.

  3. Use the internet to bring your brand to life and integrate your website with your business.


If you choose 3, then idResults can tailor a solution that will cost much less than you think.