Ask anyone who has had the benefit of an executive mentor and they will tell you it was a life changing experience. So, what makes it so...

Did you know your business has touch-points and they can be used to dramatically increase the awareness and recognition of your brand? A...

With the Covid-19 pandemic some are predicting a mental health crisis. If you're a Psychologists or mental health professionals it makes...

‘We stand behind the products we sell.’ Blazoned across every from of advertising by a chain of home appliance stores called Chandlers it...

The Australian motor vehicle repair industry is worth $12billion and although it has grown over the past 5 years, the growth has been...

To understand 'BRAND SIGNATURE', you must first understand the concept of 'touch points'. ​ Touch Points Touch points are the points of...

Unless offered at time when it's expected (i.e. end of season), discounting can damage the market position of an aspirational brand. To...

In its simplest form, a brand is a visual image or symbol. Best known as a logo, it can be instantly recognised and identified by its...

We all know that hiring the wrong person or losing a valuable member of staff comes at a cost. But have you ever sat down and calculated...

Planning to open a beauty or hair salon? If so, then you should know that your business is at risk before you even start. A study we...

As the saying goes, 'Time is money' and every time a job or task hasn’t been done or done properly, it's going to cost more of it. That's...

I don't know of any other senior executive who cares more for their team. So, why was I sitting in a court room accused of putting the...

Since the first human tribes began trading with each other - 'face-to-face' has been the most trusted and reliable way for making good...