Graham Henrickson
Local Smash Repairers Face Extinction
The Australian motor vehicle repair industry is worth $12billion and although it has grown over the past 5 years, the growth has been...
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Graham Henrickson
- Oct 15, 2021
- 3 min
Understanding 'Brand Signature'
To understand 'BRAND SIGNATURE', you first need to know about 'touch points'. Touch Points Touch points are the points of contact or...
Graham Henrickson
- Oct 15, 2021
- 3 min
Discount an Aspirational Brand @ Xmas??
Unless offered at a time when it's expected, a price-off promotion can damage an aspirational brand. To do so during your most important...
Graham Henrickson
- Oct 12, 2021
- 2 min
What is Your Brand Saying About You?
In its simplest form, a brand is a visual image or symbol. Best known as a logo, it can be instantly recognised and identified by its...
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