Panel One is a highly successful prestige panel shop that has earned the reputation as Sydney’s if not Australia’s best.


​It was among the first in the industry to align itself with a brand, and did so with BMW; and has now been accredited by one of the most recognised and sort after brands in the world for over 22 years.

The push by insurance companies to reduce the cost of repairs has given rise to new challenges and the need to diversify and widen their customer base. Without a presence on the world-wide web, unremarkable branding and no means to attract new customers they turned to idResults for help.

idResults advised against a completely new logo as it would be costly and the Company would risk losing what recognition it had. Instead, the logo was redesigned and brought to life with colours drawn from BMW llivery. Black, white, blue and grey have provided the main ingredients to a new contemporary version of the original logo and the new signature of the brand.

Rather than a traditional 'show and tell' website, the Panel One site acts as a portal for clients to access everything they need. An industry first, it allows clients to communicate with their insurer, arrange a quote, book a repair as well as take advantage of the Company’s exclusive free airport service.

On-line Forms have improved efficiency, reduced human errors and escalation alerts have delivered a more professional and hassle-free experience for clients.

idResults has used its brand strategy expertise to develop the structure of a new CRM, design a client newsletter and prepare a range of low cost initiatives. These will serve to reinforce the Company's point of difference, cement its leadership position and help to grow the customer base.

The Panel One website
Panel One's Airport Service

The Panel One website is an industry first

Panel One's free airport chauffeur  service has set a new industry standard for customer service.