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  • Writer's pictureGraham Henrickson

A Risky Business

Updated: Jan 13, 2022

Planning to open a beauty or hair salon? If so, then you should know that your business is at risk before you even start.

A study we conducted for clients with hair and beauty salons revealed surprising results. From this research we discovered a set of factors that are critical to a salon’s success. That was to be expected. But the surprise was the fact that they were the same for every salon regardless of it's size or location, new or well established.

Logic suggests that taking these into account will increase the likelihood of a salons success and could even shorten the time it takes to achieve it.

However, the same study also revealed that very few salon owners were aware of these factors or taken any measures to addressed them. Like entrepreneurs and owner operators in other industries, they were consumed by the daily demands of running a business. Every spare moment is spent ‘doing business’, which leaves little or no time to consider ‘how they do business'. But even if they had the time, analysing a business requires a certain skill-set.

An Affordable 3 Step Solution

In response to this challenge, idResults developed a Salon Diagnostic. It draws on 30+ years’ experience in strategic planning together with the help of industry experts and offers salon owners an affordable 3 step solution.

Step 1 A Diagnostic Questionnaire

Developed exclusively for salons, it was designed to obtain the vital information needed to define a salon and it's trading context. Completed by the owner this is a critical first step.

Step 2Review & Analysis

The information gathered is subject to an independent review and analysis and used to evaluate the salon according to the set of industry factors. The level of risk is identified along with opportunities.

Step 3 Strategic Plan

Following the review and analysis, clearly defined objectives are set, and a detailed plan is prepared to achieve them.

This information is summarised, documented and presented to the owner in the form of a strategic plan. Specific to the needs and conditions of an individual business, it provides the owner with a road map to success.

idResults are experts in web strategy and design for aspirational brands, trades, and services as well as healthcare professionals. For an obligation free and confidential discussion about your website or web strategy Call Us on 0419 491 485 or use our Contact Us Form

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