Updated: Nov 10, 2020

Do you own a beauty or hair salon or planning to open one?

If so, then you should know that your business is at risk before you even start.

idResults is a Sydney based management consulting firm and a study we conducted of hair and beauty salons identified a set of common business conditions/factors that are critical to a salon’s success. These factors are industry specific and the same for every salon regardless of it's size or location, or if it's new or established.

It therefore stands to reason, that taking these into account will increase the likelihood of a salons success and shorten the time it takes to achieve it.

Unfortunately, the same study also revealed that few salon owners know these factors exist and just like entrepreneurs in other industries they've put everything on the line and most are consumed by the daily demands of running their business. Every spare moment is spent ‘doing business’, leaving little or no time to think about ‘how they do business. Even if they had time, conducting a business analysis requires experience and skill.

The idResults Salon Diagnostic answers this challenge. Thirty+ years’ experience in strategic planning was combined with industry expertise to provide salon owners with an affordable and easy to follow 3 step solution.

Step 1 – It begins with a diagnostic questionnaire that was developed exclusively for salons and designed to obtain the vital information needed about a salon from those that know it best - the owner and key people who work there. One is for hair and the other for beauty salons.

Step 2 – The information gathered is subject to an independent review and analysis and used to define the unique operating context of the business and identify its risks and opportunities.

Step 3 – Clearly defined objectives are set, and a detailed plan is prepared to achieve them.

This is summarised, documented and presented to the owner in the form of a strategic plan. Specific to the needs and conditions of an individual business, it provides the owner with a road map to success.

For more information, click the image above to watch a short video.


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