Reflections by Skagen Denmark
Skagen Denmark joined a growing list of brands to offer design your own jewellery with Reflections, a collection of stackable rings. The launch presented a number of challenges, the least being that they were made from stainless steel rather than precious metal.
idResults was chosen above other management consulting firms to prepare the entire launch strategy from trade marketing, to display stands, consumer advertising as well as the stock replenishment system.
Much of what was done was later adopted by Skagen Denmark in other markets around the world.
Click the image below to view the launch campaign materials created by idResults