Reflections by Skagen Denmark
The decision to launch a jewellery line of stackable rings presented a number of challenges. The fact they were made from stainless steel rather than precious metal was one, educating consumers on ring sizes and how to combine them was another.
idResults was chosen above all the other strategic management consulting firms to prepare the entire launch strategy from trade marketing, to display stands, consumer advertising as well as the stock replenishment system.
Much of the work done was later adopted by Skagen Denmark in other markets around the world.
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