Reflections by Skagen Denmark 


With the launch of 'Reflections' (a collection of stackable rings), Skagen Denmark joined a growing list of brands to offer design your own jewellery. This brand extension presented a number of serious challenges, the least being that they were made from stainless steel rather than a precious metal. 

idResults was chosen above other management consulting firms to prepare the entire launch strategy along with the trade and consumer marketing campaigns. This included the display stands as well as the stock replenishment system.

Much of what was done was adopted by Skagen Denmark and implemented in other markets around the world.

Reflections jewellery by Skagen Denmark

Click the image below to view the launch campaign materials created by idResults

Reflections Launch Campaign Summary

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