Snowfall in Skagen Campaign Book

Snowfall in Skagen


While Christmas in the US and Europe might be spent toasting marshmallows over an open fire and frolicking in the snow, Australians are sweltering in the Summer heat and heading to the beach.

idResults was chosen above all the other strategic management consulting firms to prepare the Christmas Campaign for the Skagen Denmark Brand.


‘Snowfall in Skagen’ was the mandatory theme and the only material supplied at the brief was a single image featuring two watches that were not even sold in the market.

idResults took up the challenge and developed a campaign that achieved an estimated 19 million impressions and helped Skagen Denmark become the fastest growing watch brand in the

Australian market.

Snowfall in Skagen campaign brief

This image was all idResults was given at the Brief.

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