Uniform Resource Locator (URL)
Since its inception, the internet has caused fundamental changes to consumer buying behaviour; giving rise to exciting new methods of brand marketing.
While they've have been quick to adopt the internet as a source of information to help make buying decisions, consumers have been extremely cautious to use to purchase and pay for them. Improved online data security and generational change is expected to dramatically increase the future volume of online transactions.
To have any hope of surviving in the digital world, a business or brand must have a Uniform Resource Locator (URL); commonly called a website or web address. For many industries it's already impossible to do business without one. As for the rest, it’s a matter of time.
Style, Design & Functionality
But, simply having a website is no guarantee of success even for the biggest brands in town. That’s because online success depends on innovation and creativity rather than size and location. To be successful a website needs to attract visitors, encourage them to stay and provide good reason to return. This is achieved through a mix of style, design and functionality, and each is equally important.
Style is time dependent. So, what’s considered stylish today may not be in 3 years’ time. It’s the same for design, while functionality/features depend on technological change. Taking this into account, 2 years is the current life expectancy of a website. But who can afford a website every 2 years?
New Low Cost Approach
So, idResults developed a new low cost approach to web strategy and design. Rather than contracting web-designers, idResults now uses free website templates currently sourced from wix.com. A leader in contemporary web-designs, wix.com offers an extensive library of free high-quality images and video as well as a range of Apps. that provide the latest website features/functionality on a pay as you go basis. The free template provides the basic framework. idResults then uses its strategic marketing expertise, brand management experience and consumer insight to turn this into a website that's unique to a business.
One Website, 2 Views
For almost 20 years, the internet was only accessible using a desktop or PC and websites were designed accordingly. But with the launch of smart-phones followed by smart-devices, internet access was made available to new categories of products. They now account for over 50% of internet traffic and this figure is growing. To ignore this would risk frustrating and turning off at least of half of the market.
With smaller screens than PC's, websites need to be reconfigured to achieve the best results and performance. That’s why when idResults builds a website, it starts with the PC view first. Once agreed and approved this is then modified for smart-phones and devices – the design adjusted, and the content simplified to fit the screen and to better suit the behaviour of mobile user. So, you get one website with 2 views; one for PC users and one for devices.
Save Up to 40%
So far to date, this new approach has reduced the comparative costs of building a new website by up to 40% without compromise to quality, design or the brand experience. The process has proven to be quicker, less complicated and the results speak for themselves.