Young Doctor

Website Terminology

The web development industry like many others, has it's own unique language. For an outsider, this can be difficult if not impossible to understand. Although it’s by no means complete, idResults prepared a list of the most common words and terminology along with their meaning.

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Glossary of Terms

Relevant Articles

You'll find more detailed explanations of website terminology in the following articles prepared by idResults. To read these simply click on the titles below.

idResults are experts in brand management and strategic marketing. We create branded websites for medical and allied health professionals and help them to build their online presence.

Anchor Text
The hyperlinked words on a web page – the words you click on when you click a link.
Back End
Unseen by users, this refers to the area of a website where you update software, publish blogs or upload new products.
Links from 3rd party sites to your website and hugely important to ranking by search engines.
The level of traffic and data that can pass through a website. Bigger businesses need more bandwidth to accommodate higher traffic and data passages. Insufficient bandwidth will result in your videos buffering for users.
Bounce Rate
the percentage of people who leave a site from the same page they entered without clicking any other pages.
A navigation element that generally appears near the top of a given web page that show the pages and subpages the appear before the page you’re on.
Temporary storage space held on a visitor’s device that records the site and pages they visited. This means the browser doesn't have to re-read them and improves application performance.
Cascading Style Sheets
A style sheet language used to describe the layout of HTML code. HTML is the language of the text and CSS is the language of page design. CSS helps web developers format their HTML code into different layouts and styles and to do so quickly.
Content Management System
A backend tool much like a data library where a sites content is stored. Separate from the design it makes it easy for web designers to access the content when changing site design.
Small text files that contain basic information about the websites visited. These help web servers determine preferences according to the sites visited and items purchased. There is now a legal requirement for websites to declare them.
A storage hub of information collected from site visitors.
Is associated with an IP address and the name of your website.
Domain Name Server
When a user types your domain name into their browser, a DNS translates that domain name into an IP address so your site will appear.
An image that appears next to the domain name in the browser address bar.
Focal Point
Refers to the area on a page where you want the visitors eye to focus.
Graphical User Interface
A form of user interface that allows users to interact with electronic devices through graphical icons and audio indicators.
Growth Driven Design
Refers to the practice of building a website with simple, web design basics. The designer adds more complex features as they build the website.
Code that describes the format associated with a particular item on a web page.
A request for a single file from your web server, not a single visitor to a website as many believe. One page typically has more than one file (i.e. html, css and multiple images). Each is requested when a page is loaded.
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This Glossary of terms was prepared to help Clients understand common website terminology.