idResults was founded on the principle that big-end-of-town expertise should be affordable for any business, regardless of size. Since it was established, the Company has delivered on this promise; helping small and medium size businesses compete on a level playing field with their larger rivals. As well as price, there are many other reasons for considering idResults.
Thanks for considering idResults for your Practice?
idResults was initially established to help retail brands, but it soon became clear that our expertise could be applied to any industry. Since then, idResults has been engaged by all types of companies and of all sizes - musical education, finance, and motor vehicle repairs to name just a few. Although they are different types of businesses, they face the same challenges - how to attract and connect with their target market, and how to engage, inspire and build long-term loyalty? We have proven our ability to provide a new perspective in addressing these challenges.
More recently, much of our work has concentrated on websites and web-based marketing. I suspect that's because for a small to medium size business, their website is likely to be the biggest and the most visible investment they will ever make in marketing and promotion. When every spare moment is spent keeping up with the daily demands of a business, who has the spare time or necessary expertise to develop a brand strategy and execute it across a website and integrate it into their Practice? This is what idResults does best.
Unlike other mediums, the internet is an even playing field and shows no favour to the goliaths of industry. It's where size and geographical location make little difference but creativity and intuitive thinking do.
Why the medical and allied healthcare sector?
While dealing with serious challenges to my own health and wellbeing I discover the medical and healthcare industry was well behind the 8 ball in website design and functionality. I found most large medical centres were well presented online, but traditional GP's and Allied Healthcare Professionals and Medical Specialists were not - few had a web-presence, and if so they were poorly designed.
While I'm not a medical expert, I know how to create professional brands and how to engage and connect with consumers. So, I decided to focus on helping medical specialists and those in the allied healthcare industry to create their own professional branding and use their websites to build awareness, to engage their clients and protect the long-tern viability of their Practice.
You'll be surprised how little this will cost.
Marketing is much more
than just Advertising.
Marketing is a term to describe the many different methods of communication employed by a business to reach its target market. The objective is to connect with the audience and to make a positive and long-last impression. Marketing can take many forms and some like advertising are more obvious than others. Many people confuse marketing with advertising. This is understandable given that advertising is the most visible type of marketing activity and something we are exposed to everyday.
But marketing is more than magazine ads or tv commercials.
For a medical or allied healthcare professional this might include – a website, newsletter, direct mail, local advertising, Facebook advertising, posters, brochures, instructional videos and even the telephone answering system.
idResults can help you harness the power of the internet and use it to build your professional brand and future proof your Practice.
idResults are experts in brand management and strategic marketing. We create branded websites for medical and allied health professionals and help them to build their online presence.